Nestled along the banks of the Thu Bon River in central Vietnam, Hoi An Ancient Town is a UNESCO World Heritage Site and one of the country’s most treasured cultural gems. With its well-preserved architecture, lantern-lit streets, and centuries-old traditions, Hoi An feels like a journey back in time.

Whether you’re a history enthusiast, a food lover, or simply in search of beauty and tranquility, Hoi An offers a magical experience that leaves a lasting impression.

 A Glimpse into the Past

Hoi An was once a thriving international trading port from the 15th to 19th centuries, attracting merchants from China, Japan, and Europe. Today, this history is reflected in the town’s unique blend of architectural styles — from traditional Vietnamese tube houses to Chinese temples, Japanese bridges, and French colonial buildings.

Must-see historic landmarks:

• Japanese Covered Bridge (Chùa Cầu) – Built in the 17th century, this iconic bridge symbolizes the link between different cultures in Hoi An.
• Tan Ky Old House – A preserved merchant’s house blending Japanese, Chinese, and Vietnamese styles.
• Fukian Assembly Hall (Phúc Kiến Hội Quán) – A colorful temple built by Chinese traders to worship sea goddesses and seek protection during voyages.
• Phung Hung Old House – Known for its carved wooden balconies and historic artifacts.

The best way to explore Hoi An is simply by walking — every alley reveals a new architectural or cultural detail.

 Lanterns & Nighttime Magic

When the sun sets, Hoi An transforms into a glowing wonderland as colorful lanterns illuminate the streets, riverbanks, and ancient buildings. The monthly Full Moon Lantern Festival, held on the 14th day of the lunar month, is especially enchanting. Locals turn off electric lights and light paper lanterns, releasing them into the river to bring good luck.

You can join in by:

• Making your own lantern in local workshops.
• Releasing a floating lantern on the Thu Bon River.
• Strolling the night market for souvenirs, art, and street food.

The romantic ambiance makes Hoi An a favorite for couples and honeymooners.

 A Culinary Paradise

Hoi An is renowned for its distinctive Central Vietnamese cuisine, with several dishes that are unique to the town. Fresh ingredients, family recipes, and local herbs make every meal memorable.

Must-try dishes in Hoi An:

• Cao Lầu – A signature noodle dish with pork, herbs, and crunchy croutons; only authentic in Hoi An due to its use of water from ancient wells.
• White Rose Dumplings (Bánh Bao Bánh Vạc) – Delicate shrimp dumplings shaped like white flowers.
• Mì Quảng – Turmeric rice noodles with meat, herbs, and a little broth.
• Bánh Mì Phượng – A world-famous Vietnamese sandwich with a perfect mix of meats, vegetables, and sauce.

You can also join cooking classes to learn how to prepare these delicious dishes from scratch.

 Life Along the Thu Bon River

Hoi An’s riverside setting adds to its charm and offers a variety of relaxing and scenic activities.

Things to do along the river:

• Take a sunset boat ride in a traditional wooden sampan.
• Join a basket boat tour in the nearby Bay Mau coconut forest.
• Enjoy coffee or dinner by the river with lantern-lit views.

The Thu Bon River was once a lifeline for trade, and today it remains the heart of Hoi An’s daily life.

 Craftsmanship & Tailoring

Hoi An is also famous for its traditional handicrafts and tailor-made fashion.

What to experience:

• Custom tailoring – Get a suit, dress, or shoes made within 24–48 hours from high-quality materials.
• Handmade lanterns – Take home a colorful symbol of Hoi An’s charm.
• Pottery village (Thanh Hà) – Just outside the town, where you can try shaping your own ceramic.
• Wood carving & leather workshops – Learn or buy directly from skilled artisans.

Supporting these local crafts helps preserve the cultural heritage of the town.

 Countryside & Beach Escapes

Just a short bike ride from the Old Town, Hoi An’s countryside reveals rice paddies, lotus ponds, and peaceful rural life.

Nearby attractions:

• Tra Que Vegetable Village – Join farmers in planting and harvesting organic herbs.
• An Bang Beach – A relaxed, palm-lined beach perfect for swimming or sunbathing.
• Cam Thanh Coconut Village – Explore canals by round basket boats and enjoy folk performances.
• My Son Sanctuary (an hour away) – A cluster of ancient Cham temples and another UNESCO World Heritage Site.

Many visitors rent a bicycle or scooter to explore these surrounding gems at their own pace.

 Where to Stay

Hoi An offers a variety of accommodations to suit every traveler’s needs.

• Luxury: Four Seasons The Nam Hai, La Siesta Hoi An Resort
• Boutique: Anio Boutique Hotel, Allegro Hoi An
• Budget: Tribee Kinh Hostel, Hoi An Central Boutique Hotel

For a unique experience, try a homestay in the countryside or a riverside villa near the Old Town.

 Best Time to Visit

• Ideal months: February to April and August to October, with pleasant weather and fewer crowds.
• Avoid: Rainy season from October to December, when flooding is possible, though the town still retains its charm.
• Book ahead during Vietnamese holidays and international festivals, as Hoi An is a popular destination.

 Travel Tips

• The Ancient Town is pedestrian-friendly — motorbikes and cars are restricted during certain hours.
• Buy a Hoi An Old Town ticket (~120,000 VND) to access historic sites — it supports preservation efforts.
• Dress respectfully when visiting temples and pagodas.
• Learn a few Vietnamese phrases — locals are friendly and love engaging with travelers.

 Final Thoughts

Hoi An is more than a destination — it’s an experience that touches all senses. From the aroma of street food to the glow of lanterns at night, from its rich cultural tapestry to the kindness of its people, Hoi An is a place you’ll carry in your heart long after you leave.

Whether you stay for a few days or a few weeks, Hoi An’s timeless beauty and warm soul will make you want to return again and again.